Why Gerflor Flooring Started Catching My Attention The first time I heard somebody mention Gerflor flooring, I honestly thought it was just another vinyl flooring brand trying to sound fancy. Flooring companies pop up constantly, especially in the luxury vinyl plank market, so I didn’t pay much attention at first. But then I started noticing Gerflor products showing up in places that get absolutely abused every day: Hospitals Schools Restaurants Apartment buildings Retail stores And the floors were holding up surprisingly well. One commercial installer I talked with years ago told me, “Gerflor isn’t always the cheapest, but it’s built for punishment.” That line kinda stuck in my head because…